PRIVACY NOTICE

Hayford & Co. is a luxury jewelry brand specializing in high-karat gold jewelry pieces and bespoke fine jewelry creations for  the most discerning palates.                                                                                    

At Hayford & Co. (“Hayford & Co.,” “we,” “us,” or “our”), we value the privacy of individuals who use our websites, boutiques, digital platforms, and related services (collectively, our “Services”). This Privacy Notice explains how we collect, use, disclose, and otherwise process personal information of users of our Services (“users,” “you,” or “your”). By accessing or using our Services, you acknowledge and agree to the practices described in this Privacy Notice.

“Personal information” means information that identifies, relates to, describes, or could reasonably be linked to an identified or identifiable individual. Personal information does not include de-identified, anonymized, pseudonymized, or aggregated information that cannot reasonably be used to identify you.

We may collect a variety of personal information and other information about you or your devices from various sources, as described below.

If you create an account, register to use our Services, subscribe to communications, or request updates, we may collect basic contact information such as your name, email address, telephone number, billing or shipping address, and account credentials. Where permitted by law, we may also collect certain demographic information, such as age, gender, personal interests, income range, and marital status, to better understand our clientele and enhance our offerings.

Communications

If you contact us directly—whether by email, phone, text message, social media, or through our website—we may collect your name, contact details, and any other information you choose to provide. We may also retain records of communications, including inquiries to customer support, concierge consultations, bespoke design requests, and correspondence related to purchases or services.

Events and Appointments

If you register for or attend an event, private showing, trunk show, or appointment hosted by Hayford & Co., whether in person or online, we may collect information such as your name, contact details, professional affiliation, guest preferences, and other information relevant to the event or experience.

Our Services may allow users to submit or share content, such as reviews, testimonials, comments, images, or other materials (“User Content”). Unless otherwise indicated, User Content may be publicly visible through our Services. Please exercise discretion when sharing information that you consider private.

If you make a purchase through our Services, we (or our third-party payment processors) may collect information necessary to complete the transaction, such as billing address, shipping address, payment method, and transaction details. Payment card numbers and financial information are processed by secure, PCI-compliant third-party payment processors, and we do not store full payment card details except as permitted by law.A. Information You Provide to Us

If you create an account, register to use our Services, subscribe to communications, or request updates, we may collect basic contact information such as your name, email address, telephone number, billing or shipping address, and account credentials. Where permitted by law, we may also collect certain demographic information, such as age, gender, personal interests, income range, and marital status, to better understand our clientele and enhance our offerings.

If you contact us directly—whether by email, phone, text message, social media, or through our website—we may collect your name, contact details, and any other information you choose to provide. We may also retain records of communications, including inquiries to customer support, concierge consultations, bespoke design requests, and correspondence related to purchases or services.

If you register for or attend an event, private showing, trunk show, or appointment hosted by Hayford & Co., whether in person or online, we may collect information such as your name, contact details, professional affiliation, guest preferences, and other information relevant to the event or experience.

Our Services may allow users to submit or share content, such as reviews, testimonials, comments, images, or other materials (“User Content”). Unless otherwise indicated, User Content may be publicly visible through our Services. Please exercise discretion when sharing information that you consider private.

If you make a purchase through our Services, we (or our third-party payment processors) may collect information necessary to complete the transaction, such as billing address, shipping address, payment method, and transaction details. Payment card numbers and financial information are processed by secure, PCI-compliant third-party payment processors, and we do not store full payment card details except as permitted by law.

When you access our Services, we may automatically collect certain information about your device and usage, including IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and the date and time of your interactions.

We use cookies, pixels, web beacons, and similar technologies to operate and improve our Services, understand user behavior, personalize content, and support marketing efforts. You may manage cookie preferences through your browser settings, though disabling cookies may affect certain features of the Services.

C. Information from Third Parties

We may receive information about you from third parties, such as payment processors, marketing partners, analytics providers, social media platforms, or publicly available sources, and combine it with information we already have.

We may use personal information for the following purposes:

• To provide, operate, and maintain our Services
• To process transactions and fulfill orders
• To provide concierge services, bespoke consultations, and customer support
• To communicate with you about purchases, appointments, events, or inquiries
• To send marketing communications, newsletters, and promotional offers (subject to your preferences)
• To personalize and improve your experience with Hayford & Co.
• To conduct analytics, research, and product development
• To detect, prevent, and address fraud, security issues, or unlawful activity
• To comply with legal obligations and enforce our terms and policies

We may share personal information in the following circumstances:

• Service Providers: With trusted third-party vendors who perform services on our behalf, such as payment processing, shipping, marketing, analytics, IT support, and event management.
• Business Transfers: In connection with a merger, acquisition, restructuring, sale of assets, or similar business transaction.
• Legal and Compliance: When required by law, regulation, legal process, or governmental request, or to protect the rights, safety, and property of Hayford & Co., our clients, or others.
• With Your Consent: When you direct us or consent to sharing your information for a specific purpose.

We do not sell personal information in the conventional sense; however, certain data sharing for advertising or analytics purposes may be considered a “sale” or “sharing” under applicable privacy laws.

Depending on your location, you may have rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Request correction or deletion of your personal information
• Opt out of marketing communications
• Restrict or object to certain processing activities
• Request portability of your personal information

You may exercise these rights by contacting us using the information provided below. We may need to verify your identity before responding to certain requests.

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure.

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law.

If you access our Services from outside the United States, your information may be transferred to and processed in countries where we or our service providers operate. We take steps to ensure appropriate safeguards are in place for such transfers.

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take appropriate steps to delete it.

We may update this Privacy Notice from time to time. Any changes will be posted on our Services with an updated effective date. Your continued use of the Services after such changes constitutes acceptance of the revised Privacy Notice.

If you have questions or concerns about this Privacy Notice or our privacy practices, please contact us at:

Hayford & Co.

support@hayfordco.com